Evaluation Question 3

3. What kind of media institution might distribute your media product and why?

Our Production company name is Lunatic Productions, we decided on this because it was a word which helped to imply our crazy and imaginative ideas. Our logo was created as a counterpart to the name as the two go well together. We looked at other logos on the internet to get some ideas for our own logo.

The production company may be directly responsible for fundraising for the production or may accomplish this through a parent company, partner, or private investor. It handles budgeting, scheduling, scripting, the supply with talent and resources, the organization of staff, the production itself, post production, distribution, and marketing. Production companies are often either owned or under contract with a media conglomerate, film studio, entertainment company, or Motion Picture Company, who act as the production company’s partner or parent company.

We have decided that the most suitable production company for our film would be a low budget company. Because of this we have chosen Film4 this is because it supports low budget cost productions like ours, and it is not a major production company. Also we have found out that Film4 develops and co-finances films and is known for working with the most innovative talent in the U.K, whether new or established. This also means that they would fund part of our production we will just have to raise the rest of the money from either another independent film production company; it would then become a co-production.

As the editors Dom Clarke and Roberto Pinto had the decision of what order to put the titles in, we started off with the name of the cinema company that we created to use specifically for this film opening. Next came our production company name, we decided not to put the log in the title because it wouldn't of gone with the theme we were using, following this came the names of the Editors, closely followed by the main starring cast. As we are only doing a film opening we added in extra names that would be in the full film to make the opening look as good as possible. We ended the opening with the director’s name; we got this idea from a lot of other film openings which did the same thing.

If we were going to get money from somewhere to create the full film to 'Mistaken Identity' it would be a small screen production company such as Film4, they are a small production company who mainly air films on their channel made by other production companies, they have made films such as '127 Hours', 'late night shopping' and '24 hour party people'. These films are not the most popular or well know films available, and this is why I believe they are a good choice to provide money for our film. One of the reasons why they are not as well known is because Film4 is a smaller less funded company that would not be able to afford the rights to produce a big Hollywood film.

One film that would be released similar to ours would be 'Open Water'. Based around true events, Open Water is a supremely effective horror film about a couple accidentally left behind on a deep water scuba diving trip. Shot entirely on digital with a well chosen minimalist aesthetic, the film details the chilling simplicity with which the error is made, and how, by not engaging with other people, the couple fatally compound the situation. This is a very low budget film (just as ours would be). You can tell the film has had less money spent on it in a variety of ways, firstly the camera quality is not as good as some higher budgeted films, and good cameras are very expensive. Secondly you can tell through the quality of the props. These would be better if there was more money available to improve them. Thirdly and finally the actors are not instantly recognisable, this is because the film did not have the funds to hire big name actors and actresses.