Possible Target Audience

We have done some background research and thinking about what our possible target audience could be. As a result we have tried to build up target audience profile to enable us to know what people would be interested to see our film. We know (as teenagers ourselves) that action films are extremely popular and liked by the younger generation. Action films are very enjoyable and exciting for young people. We believe that an accurate age for our target audience would be between 16 - 24 years of age. The older generation may still be interested in our product and genre, but compared to the younger generation not so much.

Here is an example of our target audience:

Here are some examples of other action films that have been extremely succesful and popular.

Horizontal Integration

A horizontal integrated company owns or has shares in lots of different companies and these companies can be used to produce, market and supply products. For example a film can be purchased as a feature at the cinema, rented on DVD, purchased as a download and finally purchased as a DVD.

Vertical Integration

Vertical integration is when a company oversees the planning and creation of a product, through to the marketing, advertising and distribution and then on to the retail of the product to the public. A company which is vertically integrated has control over all the stages of a products life. In media this means they have control of three processes; production, this includes writing, planning and the creation of the product. Distribution, taking the finished product to the retailer and marketing the product. Finally exhibition, the point at which the product is sold to the consumer.

Synergy

Synergy is the process through which media products derived from the same text are promoted in and through each other and throughout the subsidiaries of a media conglomerate. Synergy is closely linked to convergence as the coming together of the separate companies associated with different technologies within a conglomerate allow for synergy to happen. Synergy works on two levels; the main text is promoted using the many subsidiaries of the conglomerate, and the individual products used to advertise the main text are linked to each other.

Convergence

Convergence is the term used to describe how technology has brought together previously separate media channels. For example, a mobile phone and a camera work independently from one another but since early 2000's the two technologies have converged and most mobile phones now include a camera. In the film industry digital recording and distribution methods mean that previously separate forms can be bought together or converged. The digital content produced during film making is compatible with other digital media so can be used on websites or in games. Convergence is just the coming together or merging of two things.

Post Production

Post production is the term for all stages of production occurring after the actual end of shooting and recording the completed work. Post-production is, in fact, many different processes grouped under one name. These are; video editing, writing, adding visual special effects and sound design/ effects. Post production can take longer than the actual making of the film itself this is because it needs to complete the editing, colour correction and the addition of music and sound. Post production can be seen as second directing because through post production it is possible to change the intention of the film.

Production

The production part in media is the actual making and filming of the film. This is when the film has been given the go ahead and they can get deep into and concentrate purely on filming of the film. However it’s not this simple, there are in fact many different stages of production and different things to consider. It all begins with the producer, he gets everything together and organised, for example the cast, the idea, the development and the crew. Then in order to film the idea and the script must be good! then the package, this is where the screen play needs to be written, need to sort out the budget. Attracting investment this is where the producer meets other producers across the world, this is essential because without the investment the film will not be made. The planning is very important, they should make sure time is kept for the harder and longer scenes when shooting. Also the budget is very important, this is based on the investment and when they have this they need to draw up a financial plan showing how they are going to pay for everything. Above and below the line costs, above the line is the script, screen play, actors, producer, director and below the line is the designers. They also need to consider their audience so they need to consider the location and who will want to see the film. Finally the marketing, this costs more than making the film, they need to find a gap in the market for their film.