• The media construct reality.
• The media have their own forms, codes and conventions.
• The media present ideologies and value messages.
• The media are businesses that have commercial interests.
• Audiences negotiate meaning in media.
Media mediate reality via the use of recognized codes and conventions,
and the credibility or realism of a media text may be judged by the degree
to which the audience identifies with what is being portrayed.
Media students identify three categories of codes that may be used to
convey meanings in media messages: technical codes, which include
camera techniques, framing, depth of field, lighting and exposure and
juxtaposition; symbolic codes, which refer to objects, setting, body
language, clothing and colour; and written codes in the form of
headlines, captions, speech bubbles and language style.
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